--- title: "Canada’s Coffee Loyalty: Tim Hortons is still on top, But competition is brewing" description: Tim Hortons leads Canada's coffee scene, but Starbucks, McCafé, and local shops are gaining ground, reflecting evolving consumer preferences. image: https://www.fieldagentcanada.com/hubfs/White%20And%20Brown%20Modern%20Minimalist%20Coffee%20Email%20Header-2.png --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/White%20And%20Brown%20Modern%20Minimalist%20Coffee%20Email%20Header-2.png) # Canada’s Coffee Loyalty: Tim Hortons is still on top, But competition is brewing Sep 29, 2025 11:11:42 AM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Grocery](https://www.fieldagentcanada.com/blog/tag/grocery), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/canadas-coffee-loyalty-tim-hortons-is-still-on-top-but-competition-is-brewing) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/canadas-coffee-loyalty-tim-hortons-is-still-on-top-but-competition-is-brewing) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/canadas-coffee-loyalty-tim-hortons-is-still-on-top-but-competition-is-brewing) [** ](https://www.fieldagentcanada.com/blog/canadas-coffee-loyalty-tim-hortons-is-still-on-top-but-competition-is-brewing#) Today is National Coffee Day so we wanted to find out where Canadians are going to celebrate. We asked 1,194 of our agents: *What’s your favourite coffee shop in Canada?* The results highlight both the staying power of long-time favourites and the growing presence of alternatives. ### The Clear Leader: Tim Hortons With **51% of the vote (606 respondents)**, Tim Hortons remains Canada’s go-to coffee destination. For many Canadians “Timmies” is more than a coffee shop, it’s a cultural institution. Its dominance reflects not only brand loyalty but also its vast network of locations that makes grabbing a double-double part of our everyday life.   ### Starbucks: A Strong Second Coming in at **24% (284 respondents)**, Starbucks continues to hold a strong share of Canadian coffee drinkers. Its reputation for customizable beverages, specialty drinks, and premium branding keeps it a preferred option, especially in urban centres and among younger demographics looking for variety beyond traditional drip coffee. ### McCafé Rising At **14% (165 respondents)**, McDonald’s McCafé is clearly carving out a place in the market. Over the past decade, McCafé has invested heavily in upgrading its coffee program, and it shows. Many Canadians now rank it as a reliable and affordable alternative to the bigger players.   ### Independent & Local Shops Matter While the big chains dominate, **7% (81 respondents)** chose independent or local coffee shops as their favourite. This suggests that for a segment of Canadians, quality, atmosphere, and supporting local businesses outweigh convenience and brand recognition. These shops may not compete in scale, but they often compete on experience. ### The Rest of the Pack Other chains, including Second Cup (**2%**), A&W, 7-Eleven, On-The-Go, and others collectively accounted for just a small slice of responses. Once a staple of Canadian coffee culture, Second Cup now lags behind, while convenience-store coffee still has limited pull compared to dedicated coffee brands.   ### What This Means The results reinforce that Canada’s coffee landscape is still anchored by Tim Hortons, but consumer habits are diversifying. Starbucks and McCafé continue to chip away at market share, while independents maintain a loyal following. For brands, this means there’s opportunity in both scale and niche, whether through nationwide reach or creating memorable local experiences.   Want insights like this for your brand? Explore our new [Field Agent Marketplace.](https://www.fieldagentcanada.com/marketplace)   [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Grocery](https://www.fieldagentcanada.com/blog/tag/grocery), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/virtual-store-tour-fresh-co-calgary) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-tour-adonis-london) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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