--- title: "It’s in the Bag: Women Reveal the Top 50 CPG Brands in Their Purses" description: What CPG brands do women carry in their purses? Our survey reveals the top 50 name brand, packaged goods inside handbags everywhere. image: https://www.fieldagentcanada.com/hubfs/1-CPG-Brands-Inside-Womens-Purses.jpg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/1-CPG-Brands-Inside-Womens-Purses.jpg) # It’s in the Bag: Women Reveal the Top 50 CPG Brands in Their Purses Dec 20, 2019 9:00:00 AM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/women-reveal-the-top-50-cpg-brands-in-their-purses) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/women-reveal-the-top-50-cpg-brands-in-their-purses) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/women-reveal-the-top-50-cpg-brands-in-their-purses) [** ](https://www.fieldagentcanada.com/blog/women-reveal-the-top-50-cpg-brands-in-their-purses#) “Not only do women hold up half the sky; we do it while carrying a 500-pound purse.”  - Gina Barreca Our team at Field Agent US recently surveyed over 1,000 women to find out what exactly they’re carrying in their purse. Our respondents took pictures of the outside, inside and contents of their purses and the results tell us a lot about the top CPG brands that women can’t leave the house without. This lead us to examine impulse purchases, and how to seize the opportunity of selling them to digital shoppers. This insight and more are covered in our free report, "Impulse Goods in the Omnichannel Age." [Click here to read the full report →](https://blog.fieldagent.net/its-in-the-bag-women-reveal-the-top-50-cpg-brands-in-their-purses-survey)     [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/video-a-shopper-guided-tour-of-todays-most-cutting-edge-retail-tech) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/what-influences-parents-as-they-shop-for-toys-survey) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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