---
title: What is ‘skimpflation’? Food companies are swapping ingredients with lower-quality substitutes to cut costs, experts say
description: If you’ve noticed that certain products in the grocery store taste different from how you remember, it’s possible some of their ingredients have been swapped for cheaper alternatives.
---

[Press Room - Canada ](https://www.fieldagentcanada.com/in-the-press)

# [What is ‘skimpflation’? Food companies are swapping ingredients with lower-quality substitutes to cut costs, experts say](https://www.fieldagentcanada.com/in-the-press/what-is-skimpflation)

 Written by [Field Agent Canada](https://www.fieldagentcanada.com/in-the-press/author/field-agent-canada) | Sep 19, 2023 2:03:17 PM

[Click here to read more from The Star](https://www.thestar.com/business/what-is-skimpflation-food-companies-are-swapping-ingredients-with-lower-quality-substitutes-to-cut-costs/article_fbee4bed-5c33-5682-a198-c4744aa3ee31.html)

[View full post](https://www.fieldagentcanada.com/in-the-press/what-is-skimpflation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Field Agent Canada"
  },
  "dateModified" : "2023-09-19T14:03:17.943Z",
  "datePublished" : "2023-09-19T14:03:17Z",
  "headline" : "What is ‘skimpflation’? Food companies are swapping ingredients with lower-quality substitutes to cut costs, experts say",
  "image" : {
    "@type" : "ImageObject",
    "height" : 786,
    "url" : "https://6064788.fs1.hubspotusercontent-na1.net/hubfs/6064788/64fa364e376b2.image.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.fieldagentcanada.com/in-the-press/what-is-skimpflation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Press Room - Canada"
  }
}
```